Snapchat Releases AR Try-on Costume for Halloween

With Halloween right around the corner, Snapchat has some amazing features lined up for the spooky season. Not just the scary filters, looks like the social media app will take the concept of dressing up for Halloween to a whole another level.

The platform has launched a unique AR lens that will allow users to find funny and quirky Halloween costumes and then use them for parties and events.

The primary notion behind this new feature is to allow users to dress digitally in those trendy and fun Halloween costumes that are inspired by a series of popular programs and shows airing on television.

Not just the lens and the virtual appearance, Snapchat will also provide users with an option to buy these costumes. Some of the most popular characters and themes will be inspired by TV shows, movies, and pop-culture references the Harry Potter, Squid Game, Stranger Things, Hocus Pocus, etc.

The idea for this new AR lens comes after Snapchat’s survey conducted with Ipsos. The instant messaging platform’s developers found that the primary reason people use Augmented Reality is to make their shopping experience a lot easier. Even merchants and businesses are shifting their business models to meet the rising demands of consumers.

How to Use the Snapchat AR lens for Halloween?

Now that you have a fair idea about the Snapchat AR lens for Halloween, let us show you how to use it.

The first thing that users need to do is select the full-body feature to be able to shop for Halloween costumes. Once that’s done, Snapchat’s developed computer vision technology will superimpose the Halloween costume on the user’s body.

The users will then have the choice to save that snap and share it with their friends or followers.

This isn’t the first venture of Snapchat in the scene of AR. The text messaging app has been consistently diversifying its features to attract more and more consumers. 

Earlier in August, Snapchat made the headlines for enabling businesses to connect their product catalogs with the AR lens experience. This feature allows businesses to expand while providing customers with a more hands-on shopping experience.

Whether or not this Halloween-themed AR lens becomes a hit this time of the year is something that we’d have to wait and look out for. Until then, we’d recommend you try out different costumes and see which fits you the best.

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